Know Your Numbers
Before You Spend
Real-time profit modeling for Ecom, Service and Coaching businesses.
🛍 Ecommerce
🔧 Service
🎓 Coaching
Cost Breakdown (COGS)
Product costPurchase / manufacturing
₹
Packaging & labelling
₹
Platform feeShopify · % of selling price
%
₹
Payment gateway% of selling price (min ₹40)
%
₹
Shipping & fulfilment
₹
Total COGS
—
Pricing
Target gross margin
%
Suggested selling priceCOGS + (COGS × Margin%)
—
Your selling price
₹
CPA — Cost per acquisitionAds / marketing spend
₹
Net Profit / Unit
₹0
after CPA
P&L Summary
Revenue—
— Direct costs (COGS)—
Gross Profit—
— Marketing & Ads (CPA)—
Net Profit—
Gross Margin %
—
Net Margin %
—
Business Goals & Revenue
Revenue GoalTotal Target Gross
(pre-ads)
₹
Services Catalog
SERVICE
PRICE
GROSS PROFIT
Service 1
Service 2
Service 3
Avg Sales Value
—
Avg Gross Profit
—
Marketing & Expenses
Sales Conversion RateLead to Sale %
%
Office ExpensesFixed Monthly Cost
₹
Total Net Profit
₹0
after fixed expenses
Campaign Projections
Sales Volume—
Required Leads—
Cost Per Lead (CPL)—
Cost Per Acquisition (CPA)—
Total Marketing
Cost—
Total Gross
Profit—
Inputs (Pre-Calculated / Default)
No of participants
Trip Wire Fee
₹
Meta Ads CPA
₹
CVRConversion Rate
%
Upsell Value
₹
Total Net Profit
₹0
Tripwire + Upsell − Ad Spend
Automated Outcomes
Total Revenue From Tripwire
—
Marketing Spend
—
Upsell count
—
Upsell Revenue
—